#CancelWWENetwork is Beneficial For WWE
The response from the crowd in the Wells Fargo Center in Philadelphia that night spoke volumes. Understandably, the crowd was more even more pissed off than the year before. Their chants of “Bullshit”, “CM Punk”, and “We Want Refunds” echoed through the arena and on television screens around the world. It didn’t matter that Brock Lesnar retained the WWE Heavyweight Championship, or that Tyson Kidd and Cesaro had successfully defeated the New Day, the wrong man had won the Royal Rumble and was going on to main event WrestleMania 31 again. After the 2015 Royal Rumble, #CancelWWENetwork was trending worldwide for over 24 hours. Now although I was extremely disappointed in WWE’s decision to have Roman Reigns win the Royal Rumble as well, and although I was also guilty of contributing to this excellent trend on Twitter, in retrospect this was the absolute worst thing we as fans could have done in this type of situation because when it comes to WWE, #CancelWWENetwork helps them more than it harms them. Hence, #CancelWWENetwork is best for business.
Don’t give your computer screen that look because you disagree, you haven’t even read past the first paragraph yet. The WWE is a business. They care about reactions. It does not matter to them whether the reaction is positive or negative, the only thing they care about (aside from generating revenue of course) is making us as an audience react passionately about their product in some way shape or form. The reaction shows we as fans are invested in the product and care what happens to the wrestlers involved. If we the people had simply just sat back silently, offering little to no response whatsoever, the WWE would have really heard us. By generating such a giant backlash towards the WWE and more specifically the Royal Rumble pay-per-view, the WWE ultimately ended up receiving more mainstream attention and free promotion from various media outlets than they normally ever would have. Many of these mainstream media outlets would have regularly just ignored the WWE and the event as a whole had we not brought so much attention to it, but instead we got them free promotion and plugs on all of these mainstream networks. For this, the WWE thanks you all.
If you look at various storylines from the past you’ll notice, the WWE always strategically responds to things based upon our reactions as a whole. They may not always do this in the ways that we’d like or agree with, but regardless of that they always make sure they are playing off of our emotions (whether they are positive or negative). Keep in mind they are also catering to their main demographic which in most cases are not us. On the other hand, when we as an audience go silent, they quickly tend to change gears much more drastically. For example, as many of you may recall, when the WWE initially presented the whole anonymous general manager storyline, they spent months building up the anticipation for the inevitable big reveal. Eventually, when the WWE finally revealed the anonymous general manager’s was actually just Hornswoggle, the entire crowd fell completely silent. The subsequent storyline was eliminated faster than Santino Marella in the 2009 Royal Rumble. I’d imagine everyone reading this is aware that Santino Marella holds the record for the shortest Royal Rumble appearance in history, lasting only 1.9 seconds before being eliminated by Kane (if not, now you know).
The argument could potentially be made that #CancelWWENetwork could result in a loss of subscribers and that people canceling their WWE Network subscriptions is obviously not good for business. However, actions speak much louder than words. Most of the people (myself included) that contributed to the Twitter trend did not actually cancel their accounts. It has been reported that the number of people who did in fact cancel their accounts is not even considered to be a significant number internally. Furthermore, the WWE Network was not even made available in the United Kingdom or Ireland prior to January 18th, 2015. Now that the WWE Network has been made available in these areas, the influx of subscribers has resulted in the WWE finally hitting their initial milestone of 1 million WWE Network subscribers which they announced on January 27th, 2015. The fact that the WWE reached this milestone only 11 months after launching, solidifies the WWE Network as fastest-growing digital subscription service.
In response to the backlash of the Royal Rumble and the success of the free month promotion offered by the WWE back in November of 2014, the WWE will again be offering a free month to new subscribers during the month of February. This promotion will allow new subscribers to see Fast Lane, the Stone Cold Steve Austin interview with Triple H, and the NXT Takeover special all for free. Seeing as the company’s biggest pay-per-view of the year (WrestleMania) will be at the end of March, this brilliant promotional tactic will only further encourage new subscribers and current subscribers to stay on board for the WWE’s landmark pay-per-view. In addition, many ex-subscribers will likely renew their subscriptions to the WWE Network just to watch WrestleMania.
Bottom Line, the choice of the internet wrestling community to make #CancelWWENetwork trend worldwide for over 24 hours is not only great for the WWE, it’s actually beneficial. All the reactions, the attention, and countless free promotion from fans and the mainstream media only served to help them more than harmed them.